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The Eternal Headonist Millinery Pop-up 2014

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Have you heard we've got a pop-up store? That's right, we've crawled out of the World Wide Webs and emerged like a butterfly into real life, and what fun it is! We know that on such an important occasion as Spring Racing you really want to try a hat on, compare it to your dress, match it with your eye colour and know that you're going to set the racetrack alight with your hotness. That's why we opened a store for you, and plus, however hard we try to take nice pictures of the hats on our website, they look a million times better in real life, so come down and see us, we're at: 

37/220 Commercial Rd, Prahan, VIC 3081  

Opening Hours: 

Tues - Fri: 12pm - 6.30pm 

Sat: 10am - 6pm 

Sun: 11am - 5pm 

Closes Fri 7th November 

We're also doing late night "Evening Headonism" sessions until 8pm from Tues 28th Oct and on all major race day eves: 

17th Oct - Caulfield Cup eve, 31st Oct - Derby Day eve, 3rd Nov - Cup Day eve, 5th Nov - Oaks Day eve

But you can also book in for an Evening Headonism session on any other night of the week for groups of 3 or more, so just email us on for bookings and availability, bring your friends, dresses and lets play with hats. We'll even supply the bubbles! 

We have heaps more millinery delights for you in store than we've had time to put online, in addition to the designer millinery we have online, we're stocking the following Australian brands at competitive prices: 

Max Alexander : Morgan & Taylor : Fillies Collection : Fiona Powell 

So there you have it, more designer millinery, more branded millinery and more vintage millinery, so come down and see us and find out what you've been missing! 

We look forward to seeing you there!


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